D&AD. The Copy BookIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publ..
The Copy Book: How 32 of the World’s Best Advertising Writers Write Their AdvertisingThe Copy Book - Words That Sell In 1995, we assembled the industry’s finest wordsmiths to publish a book on the art of writing for advertising. Almost twenty years later, the D&AD Copy Book remains an unsurpasse..