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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
-44 %
Brand: Penguin Model: Scott Bedbury, Stephen Fenichell
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First CenturyWhat does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterio..
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